📋 Templates
Syncing Templates with Meta
Keep your template statuses up to date and know what to do when templates are approved or rejected.
When to Sync
After submitting a template, Meta reviews it on their servers. WBMSG polls for status updates automatically, but if you need the latest status immediately — for example right after submitting a template — click the Sync Templates button on the Templates page to trigger a manual refresh.
Running a Sync
- Go to Templates in the left sidebar.
- Click Sync Templates.
- WBMSG calls Meta's API and updates the status of every template in your account.
- Approved templates become available for use. Rejected templates show a rejection reason.
Common Rejection Reasons
- Wrong category — a promotional offer submitted as Utility instead of Marketing.
- Missing or unrealistic variable examples — placeholders without sample values, or examples that don't reflect real use.
- Policy-violating content — content that violates WhatsApp's messaging policies for your region.
- Broken or placeholder URLs — CTA buttons with URLs that don't resolve or use placeholder domains like example.com.
- Shortened URLs — link shorteners like bit.ly are not permitted in buttons.
⚠️Do not resubmit a rejected template without making changes. Submitting identical content repeatedly can result in your WhatsApp Business Account being flagged by Meta.
Editing and Resubmitting a Rejected Template
- Click the rejected template to open it.
- Read the rejection reason shown in the status area.
- Click Edit Template.
- Make changes that address the rejection reason.
- Click Submit — the status resets to Pending for a new review.
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