⭐ Trust Score

Improving Your Trust Score

Specific actions you can take in each category to raise your Trust Score.

Response Time

Respond to customer messages faster. Even a brief acknowledgement reduces your average response time.

Set up Auto-Replies so customers receive an instant response when no agent is available, including outside business hours.

Avoid sending spammy or irrelevant content. Only send messages customers expect to receive.

Use approved WhatsApp message templates for outbound marketing and transactional messages.

Do not send unsolicited bulk messages to contacts who have not opted in.

Honor opt-out requests immediately — if a contact asks to stop receiving messages, do not message them again.

Do not attempt to message contacts who have blocked your number.

Your Trust Score is refreshed daily, so improvements you make today will be reflected within 24 hours.

💡Enable an Out-of-Office auto-reply so customers always get a response even outside business hours — this directly improves your Response Time score.

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